Buildings are static, artificial, physical objects. Buildings should not be designed having the appearance of any of the qualities of organic or natural objects because it is inauthentic, dishonest, and pretentious.
Buildings exists for a reason. Buildings should be designed to cater only to its specific use and function.
Buildings are products of their time and place. Buildings should be designed using materials and technologies appropriate and easily available for a particular period and locality. We are against the adoption of whatever contemporary stylistic fad.
Buildings are for humans to use. Building design should take into consideration the indoor environment in every project.